Academy
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4 week online sessions for up to 10 participants
WHY HOW WHAT TO COLLECT
BEGINNER
WEEK 1: Why People Collect Art
In week 1, we will discover the deeper motivations behind art collecting. We’ll explore the cultural, personal, and financial reasons why people collect art. Learn how to define your own collecting philosophy and what drives collectors to invest in specific works. By the end of this week, you'll have a clear understanding of the purpose and value behind building a meaningful collection.
Learn the practical steps to start building your own art collection. We’ll cover where to find art—galleries, auctions, online platforms—and how to approach buying your first piece. This week includes tips on budgeting, conducting research, and developing relationships with artists and dealers. You’ll come away with a solid plan on how to confidently begin or expand your collection.
WEEK 2: How to Start a Collection
WEEK 3: What to Collect?
This week focuses on identifying what to collect, based on your personal tastes, interests, and long-term goals. We'll delve into different categories of art, from contemporary works to emerging artists. You'll learn how to navigate trends, spot quality, and choose pieces that resonate with your vision and passion. By the end of this week, you'll have the tools to curate a collection that reflects your unique identity.
WEEK 4: Building and Caring for Your Collection
In the final week, we’ll focus on growing and maintaining your collection. Learn about documentation, art conservation, and how to manage the logistics of displaying and storing your works. We’ll also discuss how to stay engaged with the art world, from attending fairs and exhibitions to continuing your education as a collector. You'll leave the course with strategies for evolving your collection over time.
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Beginner Course: Why, How, What to Collect
An approachable guide to buying your first piece of art and making it a part of your life.
Whether you’re new to the art world or simply curious about buying art, this 4-week course will guide you through the basics of collecting. You’ll learn why art is worth investing in, how to purchase your first piece, and how to seamlessly integrate art into your everyday life. Perfect for anyone looking to start their journey as a buyer and lover of art.
Each week features a 2-hour Zoom session, ideal for easy learning and discussion, allowing plenty of time for questions as you begin your collecting journey. -
Weekly Sessions every Friday.
Session 1:
Friday Nov 14, 2024
6:30 pm (ECT)Session 2:
Friday Nov 14, 2024
6:30 pm (ECT)Session 3:
Friday Nov 14, 2024
6:30 pm (ECT)Session 4:
Friday Nov 14, 2024
6:30 pm (ECT) -
EUR 500,- + VAT
BECOMING A COLLECTOR
INTERMEDIATE
WEEK 1: The Mindset of a Collector
We begin by exploring what sets a collector apart from someone who simply buys art. This week focuses on building a mindset of purpose, curiosity, and long-term vision. You’ll learn how to articulate your goals as a collector, whether they’re aesthetic, cultural, or investment-focused.
WEEK 2: Developing a Collection Strategy
Creating a cohesive collection requires strategy. We’ll teach you how to refine your focus—whether it's supporting emerging artists, specific genres, or particular periods. You'll explore how to build a collection that tells a story and reflects your personal or cultural values.
WEEK 3: Expanding Your Knowledge
This week focuses on deepening your understanding of art. Learn how to research artists, evaluate the quality of works, and track trends in the art world. We’ll also discuss how to engage with galleries, curators, and art fairs to gain insider knowledge and grow your network.
WEEK 4: Managing and Growing Your Collection
As your collection grows, so do the responsibilities. This week covers the practical aspects of collecting, such as cataloging, insuring, and storing your artworks. We’ll also explore how to continuously evolve your collection and stay engaged with new developments in the art world.
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ntermediate Course: Becoming an Art Collector
Move from buying art to becoming a collector with intention, strategy, and vision.
Ready to take your passion for art to the next level? This course is designed for those who want to transition from casually buying art to becoming a true collector. Over four weeks, you’ll develop a collection strategy, gain deeper knowledge of the art market, and learn how to grow and manage a meaningful collection that reflects your personal goals and tastes.
The course includes 2-hour Zoom sessions each week, offering in-depth guidance and time for interactive discussion, perfect for collectors looking to build a strong foundation and expand their expertise.
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Weekly Sessions every Friday.
Session 1:
Friday Nov 14, 2024
6:30 pm (ECT)Session 2:
Friday Nov 14, 2024
6:30 pm (ECT)Session 3:
Friday Nov 14, 2024
6:30 pm (ECT)Session 4:
Friday Nov 14, 2024
6:30 pm (ECT) -
EUR 850,- + VAT
CREATING A LEGACY COLLECTION
EXPERT
WEEK 1: The Vision Behind a Legacy Collection
In this opening week, we’ll explore what it means to create a legacy collection—one that has lasting cultural, historical, or social impact. We’ll discuss how to define the broader narrative or purpose of your collection, aligning it with your personal values and long-term goals.
WEEK 2: Collecting with Purpose
This week delves into intentional collecting, focusing on making thoughtful acquisitions that fit within your legacy vision. Whether it's supporting underrepresented artists or focusing on a specific art movement, we’ll explore how to make strategic, purposeful additions to your collection.
WEEK 3: Philanthropy and Influence in the Art World
Creating a legacy collection often goes hand in hand with giving back. Learn how to leverage your collection to support artists, institutions, and philanthropic causes. We’ll discuss patronage, donations, and collaborating with museums, galleries, and residencies to shape cultural conversations.
WEEK 4: Preserving and Sharing Your Legacy
In the final week, we’ll focus on preserving and passing on your collection. Learn the best practices for conservation, estate planning, and donating or loaning works to institutions. We’ll also discuss how to ensure your collection’s legacy continues to inspire future generations, whether through exhibitions, publications, or foundations.
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Patron Course: Creating a Legacy Collection
Build a collection with cultural significance and lasting impact.
For established collectors who want to create something truly significant, this advanced course focuses on building a legacy collection. Learn how to curate a purposeful collection that reflects your values, contribute meaningfully to the art world through patronage, and preserve your collection for future generations. This course is perfect for those ready to leave a lasting mark on the art world.
With 3-hour Zoom sessions each week, this course offers deep insights, collaborative discussions, and expert-level content, ensuring ample time to cover the complexities of building and maintaining a legacy collection.
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Weekly Sessions every Friday.
Session 1:
Friday Nov 14, 2024
6:30 pm (ECT)Session 2:
Friday Nov 14, 2024
6:30 pm (ECT)Session 3:
Friday Nov 14, 2024
6:30 pm (ECT)Session 4:
Friday Nov 14, 2024
6:30 pm (ECT) -
EUR 1.500,-
WHY HOW WHAT TO COLLECT
BEGINNER
BECOMING
AN ART COLLECTOR
INTERMEDIATE
CREATING A LEGACY COLLECTION
EXPERT
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4 week online sessions for up to 10 participants
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Beginner Coaching: Starting Your Art Journey
Personalized guidance for buying your first pieces and understanding the art world.
If you're new to art and unsure where to begin, this one-on-one coaching session will offer tailored advice to help you navigate the often overwhelming process of buying art. Together, we’ll explore your tastes, budget, and interests to ensure you find the right piece to start your collection.
This session lasts 1 hour and provides a comfortable, no-pressure introduction to the world of art collecting with plenty of time for personalized questions and advice.
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Weekly Sessions every Friday.
Session 1:
Friday Nov 14, 2024
6:30 pm (ECT)Session 2:
Friday Nov 14, 2024
6:30 pm (ECT)Session 3:
Friday Nov 14, 2024
6:30 pm (ECT)Session 4:
Friday Nov 14, 2024
6:30 pm (ECT) -
EUR 600,- + VAT
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Intermediate Coaching: Building a Strategic Collection
Focused coaching to help you curate a collection with intention and expertise.
For collectors looking to grow their collection thoughtfully, this one-on-one coaching session offers in-depth advice on how to refine your collecting strategy. We’ll discuss how to research artists, track trends, and create a cohesive collection that reflects your personal goals and aesthetic.
Each session is 2 hours long, allowing for detailed conversation, market insights, and expert recommendations, ensuring you’re making the right choices for your growing collection.
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Weekly Sessions every Friday.
Session 1:
Friday Nov 14, 2024
6:30 pm (ECT)Session 2:
Friday Nov 14, 2024
6:30 pm (ECT)Session 3:
Friday Nov 14, 2024
6:30 pm (ECT)Session 4:
Friday Nov 14, 2024
6:30 pm (ECT) -
EUR 850,- + VAT
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Patron Coaching: Creating a Legacy Collection
Exclusive coaching to build a collection that leaves a lasting cultural impact.
This advanced coaching session is for established collectors ready to create a lasting legacy. Together, we’ll discuss how to make high-impact acquisitions, engage with institutions, and preserve your collection for future generations. You’ll receive bespoke advice on shaping your collection into something truly significant.
These 3-hour sessions are designed for in-depth discussions and strategic planning, ensuring you have the support and knowledge to build a collection with enduring value and influence.
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Weekly Sessions every Friday.
Session 1:
Friday Nov 14, 2024
6:30 pm (ECT)Session 2:
Friday Nov 14, 2024
6:30 pm (ECT)Session 3:
Friday Nov 14, 2024
6:30 pm (ECT)Session 4:
Friday Nov 14, 2024
6:30 pm (ECT) -
EUR 2.800,-
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Full-day creative sessions for brands and organizations who want to play an active role in the art world
CORPORATE COLLECTION
HOW TO BUILD YOUR OWN
ART
PRIZE
HOW TO CREATE YOUR OWN
CULTURAL BRAND
HOW TO BECOME A
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HOW TO BUILD YOUR OWN CORPORATE COLLECTION
Empower your company with a thoughtfully curated art collection that enhances your brand and workspace.
This engaging 1-day workshop is designed for companies looking to create or expand their corporate art collection. Participants will learn the benefits of investing in art, from enhancing workplace culture to elevating brand identity. We will cover the essential steps to start collecting, including defining your company’s artistic vision, selecting the right pieces, and building relationships with artists and galleries.
The workshop lasts 6 hours, providing ample time for in-depth discussion, interactive activities, and personalized guidance. Attendees will leave with a clear plan and actionable steps to kickstart their corporate art journey, creating a vibrant and inspiring environment for employees and clients alike.
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EUR 2.500,-
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HOW TO CREATE YOUR OWN ART PRIZE
This dynamic 1-day workshop is designed for individuals, organizations, or businesses interested in creating a meaningful art prize. Participants will learn the fundamental steps involved in developing an art award that aligns with their vision and goals. We’ll cover crucial topics such as defining the prize's purpose, establishing criteria for selection, securing funding, and promoting the award to attract talented artists.
The workshop lasts 6 hours, allowing for interactive discussions, brainstorming sessions, and hands-on activities. By the end of the workshop, you’ll walk away with a comprehensive plan and the tools necessary to launch your own art prize, fostering creativity and supporting artists in your community.
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EUR 2.500,-
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HOW TO BECOME A CULTURAL BRAND
Elevate your organization by integrating contemporary culture and art into your brand identity.
In today's fast-paced world, brands that seek relevance must invest in contemporary culture. This workshop is designed for businesses and organizations aiming to establish themselves as cultural brands through meaningful engagement with art and artists. Participants will discover how to foster relationships with artists, showcase art in their headquarters, and create collaborative projects that resonate with their audience.
We’ll explore the significance of integrating art into your brand strategy, including the benefits of displaying art, curating unique experiences, and leveraging collaborations to enhance your brand’s cultural narrative.
The workshop lasts 3 hours, offering a mix of interactive discussions, case studies, and hands-on activities. By the end of the session, you’ll gain actionable insights and a strategic roadmap for transforming your organization into a cultural brand that connects with audiences on a deeper level.
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EUR 2.500,-